personal playground
"The geeks are even geekier. They don’t want the new thing; they want the beta version. They don’t want the thing that’s new; they want the thing that’s so new that the other geeks don’t even know about it. And a geek with an eye for denim might be specializing — denim isn’t enough, it has to be selvedge denim, or even better, selvedge denim from Japan."
